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As for any product, bringing a successful Sharia-compliant offer to the market requires getting all of the value chain elements right.
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Distribution & Reinforcement | |
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Creating new products ("Greenfield Approach”)
Adapting existing conventional products ("Adaptation to Shari'ah Appoach”)
Performing market and feasibility study
Performing industry review
Performing strategic review
Helping create business plan
Modelling financial projections |
Ensuring full Shari'ah validation
Ensuring full regulatory compliance |
Setting up a pilot area
Including feedback from pilot experience
Rolling-out to full scale
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Choosing right distribution channel(s)
Building coherent image (in accordance with overall portfolio)
Keeping client entity connected to key people in the industry | |
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